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We have signed a contract with MMMWireless for their web site
re-design & development. The goal of the project is to dramatically
improve their online presence as well as visitors’ experience -
increase the traffic, get the attention and hold it, give the maximum
exposure to KikaZoom brand and, thus, increase online success through
professional web page development and apt internet promotion strategy.
MMMWireless is the owner of KikaZoom brand. It is a Florida Corporation
operating a network of retail wireless stores exclusive to the Sprint brand.
KikaZoom emerges as the premier wireless retailer in the South Western United
States by offering quality Sprint products (phones and accessories accompanied
by manuals) and mobile services. KikaZoom is proud to partner with Sprint.
As the only wireless provider that maintains separate networks for voice
and data, the fastest data platform available, the largest selection of
phone handsets, and some of the best Sprint rate plans in the industry,
the Sprint commitment to speed and quality is perfectly aligned with what
KikaZoom offers. A wide network of Sprint stores and KikaZoom exclusive
Sprint locations help their clients to “Connect at the Speed of Life” and
get everything they want out of their wireless device. From the minute you
step inside a KikaZoom store, you will realize how well they understand
the needs of wireless culture.
The strategic marketing plan and steps for creating new-quality web
presence for KikaZoom brand are simple – we will implement a killer
site and promote it. Getting people to visit their revitalized web site
is just the first step. Once visitors get there, we inspire them to take
action. It is an attractive look and feel, user-friendly and well thought-of,
goal-oriented web design that will influence web users to take the time, look
around their web page and return over and over again.
New KikaZoom web site will be designed in such a way that it gives
visitors information that is useful, informative, and entertaining.
It will add value to the Internet – not just repeating what is already
there. New "information oriented" not "sales oriented” content will be
incorporated, relevant to products and services. The rule we apply is 80%
education, information and entertainment, and no more than 20% marketing.
Pages will be kept interesting and valuable.
Home page is the crucial part of a site as that is what potential
customers will see when they first visit it. We are planning to
completely rebuild www.KikaZoom.com Home Page – reinvent it specifically
and consciously to enable users to achieve their goals. It will offer
lots of free information about KikaZoom area of expertise, products and
services, track what’s new. News and Articles Sections will be developed
to share KikaZoom expertise with their target market. These segments are
to be regularly updated with new items added on weekly basis to get visitors
in the habit of checking back frequently.
Far too many web sites are merely sales letters and nothing more.
The best sites offer genuine, quality assistance. Our re-designed
site will be a massive resource that provides useful information about
topics relevant to our business. This will include, among others,
constructing Product Section which supplies a comprehensive product
description together with their images, technical details, pricing,
useful tips. People go online to learn. They will buy if what they
learn interests or benefits them in some way.
KikaZoom will have a web site which is user-friendly, easy to read
and navigate. Its contents (images, graphics, HTML coding, etc.)
will be optimized to minimize loading time. Fast performance is a
key factor determining whether visitors would return to a web site
In short, the changes we are implementing will give KikaZoom
visitors what they want, anticipate what they need but don't
yet have, and keep them coming back by offering new and varied
resources, valuable information and best performance.
Another crucial factor of web site development strategy for
KikaZoom is its promotion. Most valuable asset for a successful
Internet site is traffic. Search engine optimization is our
specialty. We will apply a foolproof strategy to direct traffic
to KikaZoom site. We will make the site simple to find and easily
accessible to Internet users. Including a link to
www.MMMWireless.com & www.KikaZoom.com site in each
directory listing is of vital importance. Without listing in
search engines, it would be like conducting business in a
community and not being listed in the telephone book. It is
our imperative to submit KikaZoom site to the major search
engines. As over 90% of search engine traffic comes from Google,
Yahoo, and MSN, we will focus on the most popular search engines
to generate most traffic.
Through clever web site design and internet marketing strategy -
content planning, compelling and yet smart, goal-oriented design,
free web master resources, search engine preparation and optimization,
traffic generation – MMMWireless KikaZoom brand will get a first rate
online presence.
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