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Who is MMMWireless?
MMMWireless is the owner of KikaZoom brand. It is a Florida corporation operating a
network of retail wireless stores exclusive to the Sprint brand.
KikaZoom emerges as the premier
wireless retailer in the South Western United States by offering quality Sprint products
(phones and accessories accompanied by manuals) and mobile services. In bringing first-rate
service to mobile market, KikaZoom is proud to partner with
Sprint Nextel. As the only wireless provider that maintains separate networks for voice
and data, the fastest data platform available, the largest selection of phone handsets, and
some of the best rate plans in the industry, the Sprint commitment to speed and quality is
perfectly aligned with what KikaZoom offers. A wide network of Sprint stores and KikaZoom
exclusive Sprint locations help their clients to “Connect at the Speed of Life” and get
everything they want out of their cellphone.
Why MMMWireless decided to use netro.PLAY?
MMMWireless decided to go for in-store video advertising to reach their clients at a new
level, stay in touch with them and give maximum exposure to KikaZoom brand in the best way
possible. None of advertising mediums would deliver their message and products offer as
efficiently and cost-effectively as streaming video technology. Armed in powerful in-store
video production and distribution system -
netro.PLAY –
MMMWirelss enjoys the best of both TV and
print advertising worlds and observes how it is helping them to get shoppers’
attention and hold it, dramatically improving customer experience and sales figures.
How MMMWireless benefited from in-store advertising?
Netro.PLAY interactive solution was first implemented in
KikaZoom Broomfield Colorado
location and replaced their reliance on printed media. Soon it covered all remaining stores.
Since Netro.Play has none of the limitations of the poster advertising, it allows for
dynamic, regularly updated content, easy distribution, low maintenance cost and reuse
of materials. With netro.PLAY, KikaZoom eliminated the costs and lead time associated
with traditional printed collateral.
Nero.Play solution allowed KikaZoom to change their promotional messaging instantly in all
of their stores across the country, enabling instant execution of all new products
(PDAs,
smartphones, palmtops,
bluetooth headsets, chargers, broadband cards, etc.), pricing promotions and
services. Unlike traditional advertising limited to brief and simple single-image
message, Netro.PLAY enabled to fully demonstrate and communicate product details,
competitive advantages as well as specific consumer benefits, and contributed to
selling a far wider variety of KikaZoom new offerings than ever before (e.g. rate
and data plans, phone customization services, music phone packages, GPS and navigation
phone options, broadband cards, memory cards, etc.). Highly stimulating and catchy
presentation created customer interest in KikaZoom cellular products, accessories,
and services that otherwise could have been ignored. It resulted in better educated
and informed clients leading to unprecedented number of purchase decisions and high
conversion rates.
Also, MMMWireless quickly manage to significantly boost sales of numerous so-far-overlooked
services and accessories that were escaping customers’ notice and were left in low demand
due to insufficient promotion.
MMMWireless backed by powerful netro.PLAY application began delivering a unique customer
experience that differentiated their stores and offer from those of their competition.
KikaZoom drew window shoppers in with unique, rich and breath-taking video advertising
content on their screens which inspired keen interest leading to impulse purchase. One
out of every two viewers took action after watching an
online video ad. Since KikaZoom
implemented netro.PLAY, their revenues have increased by double digit percentage.
What is netro.PLAY and How to get netro.PLAY?
Netro.PLAY is an application developed by NetroSoft that instantly distributes
and displays video content over Internet to unlimited number of screens and
different locations across the world without need for special software installation.
It enables featuring new products, services, and up-to-date promotions instantly.
Netro.PLAY allows users to fully manipulate, change and schedule the content displayed.
If you are planning for success, you need a true growth leader. If you are wondering
how to deliver an experience that demands attention and keeps the visitor entertained,
reinforce your brand messages and brand awareness, motivate prospects to buy, communicate
what makes your business different, demonstrate how your products work, educate and
inform customers, you need netro.Play.
Check how netro.Play can help you to achieve it: http://www.netroplay.com/request-a-quote.aspx.
Find out which media can extend your message to the most people in your target market, per
marketing dollar.
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